Metrics Series: Financial Metrics

Financial metrics are quantitative measures used to help a business with analyzing performance and also helps to convert data into actionable information about liquidity, solvency or other important knowledge that may be used to make decisions. They are used both by internal managers to improve productivity and attract investors with quantitative analytics alongside a solid […]

Metrics Mini-Series: Profitability (1)

Metrics Series - Profitability

Profitability: at the heart of your business This article is part 1 of the metrics mini-serie on financial metrics. One of the fundamental elements of business is its profitability. In other words, how can you add value to the resources you have available in order to drive business from it? In this way, profitability is […]

Metrics Mini-Series: Net Working Capital (3)

Metrics Series - SaaS

What you need to know about net working capital and its importance for your company  This article is part 3 of the metrics mini-serie on financial metrics. Managing your cash inflows and outflows, is vital for all companies whether they have expansion or re-organization plans. A large amount of cash can be taken up by […]

Metrics Mini-Series (3) : Sales Metrics

Metrics Series - Sales Metrics

Metrics are a proven staple of the finance department, helping managers to monitor their company’s financial health and optimize their resources to support future ambitions.

Metrics Mini-Series (2) : Marketing Funnel

Metrics Series - Marketing Funnel

This article is part 2 introducing the marketing funnel of the metrics mini-series on sales and marketing. The marketing funnel Attracting customers can be organized by preparing every step of the customer’s process before engaging in action. The creation of an effective marketing funnel is based on a good definition of the customer journey. It […]

Metrics – Mini-Series (1) : Marketing Strategy

Metrics Series - Marketing Strategy

This article is part 1 introducing marketing strategy of the metrics mini-series on sales and marketing. Metrics as part of your marketing strategy All successful marketing strategies have one element in common: easily defined and measured metrics to reach agreed upon goals. The range of possible metrics is broad, and can include the size of […]

Metrics Series: Sales & Marketing

Metrics Series - Sales and Marketing

Why metrics matter for sales and marketing Metrics are a proven staple of the finance department, helping managers to monitor their company’s financial health and optimize their resources to support future ambitions. They also play an important role in optimizing results in other departments. In this article, we will look at the role of metrics […]

Metrics Series: SaaS

Metrics Series - SaaS

SaaS has grown immensely and it can be challenging to stand out from the crowd. So, how can you ensure your company gets the investment it needs?

Metrics Mini-Series: Liquidity (2)

Metrics Series - Liquidity

Using metrics to measure your liquidity will help you to follow up your cash health and give you insights on how to improve it. Let’s take a look at some useful liquidity metrics.