Metrics

In this blog, we bring together the entire mini series into a whole, where we go over financial metrics in full. With this blog, you should gain a basic knowledge to be able to track the financial health of your business properly!

Profitability is an important metric used to measure a company’s success. It is calculated by subtracting a company’s total expenses from its total revenue. A positive profitability indicates that the company is doing well and is generating a net profit.

Net Working Capital (NWC) is a key metric used to measure a company’s liquidity and financial health. It is calculated by subtracting a company’s current liabilities from its current assets.

Metrics are a proven staple of the finance department, helping managers to monitor their company’s financial health and optimize their resources to support future ambitions.

Marketing funnels are essential tools used to measure and improve marketing performance. They allow companies to track their customers’ journey through the sales cycle and identify areas of improvement.